Interesting cars meet irrational emotion.
That's our mission statement, of a sort, and we've hewn fairly close to it. Perhaps a bit too close. We have, I'm afraid, somewhat neglected one of the most popular personal vehicles on the road: the truck. More specifically, the pickup truck. Perhaps no vehicle is more distinctively American than the pickup
truck. Oh sure, they're very popular in other countries as well (some more than others), but there seems to be something in our collective DNA that is attracted to this in some ways simplest of vehicles. As of this writing at the end of 2014 three of the top five best selling vehicles in the U.S. are pickups; the Ford F-150 has been the top selling vehicle in the U.S. for over the last 3+ decades. We love our pickups. We even love our sorta-pickups. What the Jaguar E-Type is, arguably, to Great Britain, the pickup truck is to the United States.
And yet, we here at Car Lust have been somewhat remiss in highlighting these most pedestrian -- and I mean that in a good way -- of vehicles. Out of over a thousand posts we've covered a few true pickups -- some vintage Studes, Ford Ranger, the Subaru BRAT, and the VW Caddy -- and we've also delved into the realm of commercial trucks -- the Divco "Shark Noses" and REO Speedwagons (the trucks, not the band) -- but we've oddly avoided much discussion of perhaps the most common American vehicle on the roads. Obviously there are far more different kinds of cars out there than there are pickup trucks, and one might reasonably argue that a pickup is a pickup is a pickup (except to the enthusiast -- or partisan -- of course) in contrast to the various hatchbacks, coupes, sedans, muscle cars, etc. on the car side of things. We're also not generally a bunch of "pickup guys", in the same way we aren't generally "motorcycle guys" even though we've probably covered those more than trucks.
Well, we aim to remedy that. Over the next few weeks and months we'll be devoting more space to these vehicles. I for one have developed something of a crush on pickups over the last couple of years for reasons that remain largely unknown (really; I don't know why), so much of this will be part of my personal Car Lust evolution and indulgence. Still, we've all got some experience with the humble pickup truck and we hope to bring a bit of fresh material for your Car Lusting pleasure.