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Nissan Week--Great Commercials--Datsun 280ZX "Black Gold" (Car Lust Classic)

From April 28, 2010, here is a Car Lust Classic featuring a great Nissan Datsun TV commercial for "Black Gold." The car is the 10th Anniversary special edition of the original 240Z, and the period content of the ad speaks for itself. So enjoy this look into the automotive past and, as usual, please leave any new comments on the original post.

I stumbled across this commercial the other day and thought it worthy of a Car Lust commercial deconstruction. My thoughts are after the jump.

 

0:01--I love the soundtrack. This was the era of disco, and it's used to good effect here. You want hip? You want to be with it? You want the right chariot for your night out on the town? You want the Datsun 280ZX Black Gold.

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Nissan Week--2000-2006 Nissan Sentra (B15)

Yellow Spec VWhether out on the street, in magazines or the web, I find that some cars are still the darlings of car guys.

This one isn’t exactly one of them.

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Nissan Week--1980-1984 Nissan Maxima (First Generation)

Maxima 1"They" say a copy is never as good as the original. And my opinion of the Maxima is that this is true. Later versions of this nameplate just never met the lofty standards of the original, and I'm about to say why (In my humble opinion). But is my opinion biased? Why yes, very much so.

I was introduced with this first-generation marvel in 1982 when I started working at the Nissan plant in Smyrna, Tennessee. We had a number of these cars as "pool cars," available for any real or semi-genuine company vehicle need. You only had to ask for one through the company's concierge, and return it undamaged with some gas left in it. There was a running account at a local convenience market, so fuel never cost us Nissan employees a cent.

The first time I sat in a Maxima, I was a passenger. Even at the ripe old age of 25, I was exploring cars and how they were built, and working at the (then) world's most advanced auto plant was pure daily heaven. And this one seemed years ahead of others on the road, being the first American-sold car that had an invisible lady who told you when your fuel was getting low. She had a small but important vocabulary, pronouncing such wisdoms as "Lights are On." "Key is in the ignition." As well as the ever so popular, "Parking brake is On!" And there was more.

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Nissan Week--1987 Nissan Sentra Sport Coupe (Car Lust Classic)

This was first posted on December 25, 2012. I enjoyed driving this car for the time I had it and would like to have another, but they are very scarce these days. And if you have any comments, please leave them on the original post. Thanks, --Chuck.

Sentra Sport CoupeI've been wanting to write about this car for a while, so I finally pulled out an old photo album, copied the prints, and went to work.

And this is why: When I worked at the Nissan plant here in Tennessee (Where they now build the Leaf), they had a very affordable Lease Car Program. A version of it still survives. Any full-time Nissan employee, after 8 months of employment, was eligible for the program. The only requirement? You had to have a driver's license; your previous driving record was of no concern.

You could order any Nissan vehicle that was sold in the US and wait about three months for its arrival. The Infinity Division had not yet been born while I was there; I don't know if they are available now or not. But a stripped Sentra could be had back then for as little as $88 a month, and a 300ZX Turbo was, if memory serves, around $270. The BIG NEWS was that insurance was included, with a $250 deductable.

So for a whopping sum of approximately $185 a month, I had the unlimited use of this custom-ordered Sentra Sport Coupe SE. I had seen a prototype/early production model in the plant's Quality Assurance Department for whatever reason (They were never built in Tennessee), and immediately had to have one. The car you see here is the first white Sport Coupe delivered in Tennessee, or so I was told.

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March 9 Weekly Open Thread: "Nissan Theme Week"

Nissan AdWhether it's "Major Motion," or "We Are Driven," you know a Nissan ad when you see one. They are fast, tightly-cut ads to promote their vehicles with great excitement.

And rightly so. From the 240Z to today's 370Z and in between, we have seen a lot of great innovative cars from Nissan. Plus, Nissan builds many of their vehicles right here in the USA, so not all of them are "imports."

This week, we here at Car Lust will pay tribute to a few Nissan models, both old and new. And we might even pull an appropriate Nissan post or two from the Car Lust archives.

So whether you call them a Nissan or a Datsun, you can't call them dull. Well, most of them you can't.

And of course, this Weekly Open Thread is also the place to speak about anything even nearly automotively related.

--That Car Guy (Chuck)

Image Credit: Our ad image was found at InsideEVS.com.

Leonard Nimoy, RIP.

A bit late on the uptake here, but we here at Car Lust are all saddened by the news of Leonard Nimoy's passing last week. We've had our fair share of fun with Star Trek around these parts, nerds that we are, so we were all a bit taken aback at the news and we would like to take this opportunity to salute Mr. Nimoy for a life well lived.

And I for one would like to retract everything I said a few weeks ago about a certain commercial possibly being the best car advertisement ever made. 

It wasn't. 

This is:

The only thing possibly holding it back is the amount of nerd backstory one must have to fully appreciate its astounding glory. But then, "Mr. Spock" is one of those extra-nerdal cultural icons so I think it's fair to say even without the more opaque bits (e.g., the Bilbo song), it still holds up.

We are also very fond of this photo of Nimoy with his 1963 Buick Riviera, perhaps one of the coolest car photos ever made:

SpockCar

More photos, backstory, and more fun at Jalopnik.

Requiescat In Pace, Spock. We here at Car Lust are eternally grateful that you did, in fact, word, and deed, live long and prosper. 

Introduction: The $100,000 Birth Year Fantasy Garage Challenge

Birth Year Fantasy Garage--Introduction
Birth Year Fantasy Garage--Cookie the Dog's Owner (1961)
Birth Year Fantasy Garage--Tigerstrypes (1989)
Birth Year Fantasy Garage--Anthony Cagle (1962)
Birth Year Fantasy Garage--Chris Hafner (1976)

It has been more than two years now since we staged our last used-car challenge, and I think it's high time we rectify that. For the uninitiated, these Challenges are used-car classifieds treasure hunts, usually with a specific budget or theme. For example, just over two years ago, we challenged our contributors and readers to assemble their ideal $100,000 Fantasy Garage. In previous years, we have run a $1,500 challenge, a $2,500 challenge, a $5K challenge,  a $25K challenge, and a challenge asking readers to choose between one do-anything car and multiple niche cars with a $20K price cap.

This time around, we're revisiting the $100K Fantasy Garage concept, but limiting each contestant to vehicles from their year of birth. For example, since I was born in 1976, my Birth Year Fantasy Garage can be made up only of 1976 model year vehicles.

I think this is an interesting concept, both because we tend to have a natural fondness for the year of our birth, and because many enthusiasts fell in love with cars that were new when they were old enough to notice and care about cars (say, in the teenage years). By that point, cars made in your birth year were likely ubiquitous but not considered particularly special. For example, my first loves as an enthusiast were cars made in the 1980s and early 1990s. It took a while for me to begin appreciating the cars that were made when I was.

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Carspotters’ Challenge #130: No Porsche’s Land

Fellow readers, you have no idea how happy I was when I found and watched this video. While not the greatest car chase of all time, for what it was, this chase was excellent.

 

It was so good that while this is still a Carspotters’ Challenge, I couldn’t help myself and break it down, at least the highlights of it… and give away some of the answers:

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1998-2004 Porsche 911 (996)

Silver 996Porsches, particularly 911s, are typical car-lust (lower case) fodder for the masses. That’s OK, it’s earned it. In CarLust fashion, it’d probably end up in the CarDisgust section for a number of reasons. That’s OK, it’s earned it. But as you read on about the following example of Stuttgart’s icon, you’ll see why it’s CarLust material.

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Carspotters’ Challenge #129: Lake Shore Drive, Chicago

Tumblr_mh3wt2dfbb1r9qhhio1_1280
The year isn’t mentioned. I’m guessing 1959-1960. Aside from the year, what cars can you specify?

 

--Tigerstrypes

 

References: http://rogerwilkerson.tumblr.com

Pictured above: This is a forlorn Chevy Vega photographed by reader Gary Sinar. (Share yours)

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