Project AMC--The Introduction
Project AMC--AMC Gremlin
Project AMC--AMC Hornet and AMC Eagle
Project AMC--AMC Pacer
1976 AMC Hornet--2009 Subaru Impreza
1976 AMC Hornet Turbo--2009 Subaru Impreza WRX
1976 AMC Hornet Turbo X--2009 Subaru Impreza WRX STi
1976 AMC Eagle--2008 Subaru Forester
1976 AMC Eagle X--2008 Subaru Forester XT
The following is an excerpt from a diary kept by Motoring Magazine Road Test Editor Tom Kelly, dated Feb. 2, 1976--the date on which the revitalized American Motors Corporation released its second-generation Hornet and first-generation Eagle to the press for evaluation:
8 a.m.
It turns out that my diary from the AMC Gremlin press launch was a hit--it needed only minimal modification to serve as my preview piece in the latest issue of Motoring Magazine, and reader mail seems to indicate that they liked that sort of spontaneous perpsective. I'm going to try to do the same this time, but I'll take a more organized approach this time and document my thoughts in real time--writing a live journal, if you will.
AMC unveiled the Gremlin almost exactly a month ago, and the shock that I felt last month has now reverberated through TV, newspapers, and magazines to the rest of America. Gremlins are just now beginning to reach AMC dealerships throughout the country, and America is hip deep in Gremlin Fever. Not all of the reaction is positive, of course--the car's styling in particular has proven to be a shock to the system for a populace addicted to vinyl roofs and opera windows--but everybody is fascinated by the novelty of a car that performs like a supercar while sipping fuel like a Datsun.
AMC dealers are awash with customers who are willing to pay full price and wait for a new Gremlin, which has to be a a pretty new and exciting experience for them. The Big Three are keeping publicly mum about the new Gremlin, but my sources indicate that those mammoth corporations are in a state of near pandemonium trying to understand how AMC pulled off this coup.
Probably the most exciting thing about the Gremlin is the much-needed sense of optimism it has given us. It has been a tough decade for America, with the OPEC embargo, the fall of Saigon, stagflation, and a steadily growing misery index--and it's fair to say that underneath our showy disco culture lay a steadily eroding foundation of self-confidence. But now, with the Gremlin, we Americans can point to a car that not only represents a painless way out of the gas and pollution crises, but a technical miracle that was designed and built right here in America. This amazing car wasn't built by the Soviet Union, West Germany, or even Japan--it was designed and built right here in the United States, by American Motors, no less.