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Great(ish) Commercials – Style Never Goes Out Of Style… Allegedly

I’ve wanted to tear into this commercial from the moment I saw it. I chose the longer version for further dismemberment.

 

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Kia: 20 Years After

Kia the power to surprise logo

Probably the most truthful automotive slogan I’ve read.

Like Mitsubishi’s 30th Anniversary and Scion’s 10th Anniversary, I was caught off-guard by Kia turning 20 in the American market, hadn’t it been for a news snippet on the local classifieds. Truth be told, I wasn’t paying much attention. Kias weren’t my thing. But seeing how much the brand has grown in a slightly shorter period of time than its sister Hyundai, I believe it deserves merit to travel back in time to see where it all began, even if it’s just for the kitschy-ness of it all. So set the VCR to record the series finale of Star Trek: The Next Generation as well as the first episodes of Gargoyles, ReBoot and Street Sharks, to name a few; tie up those rollerblades or Air Jordan IX’s, put some fresh batteries on your Gameboy (don’t forget the Donkey Kong cartridge!) and Walkman (with Corona’s Rhythm of the Night), bring a pair of fresh underwear in your JanSport backpack, get the tickets for Forrest Gump, pay your respects to the late Ayrton Senna, forget about the canceled World Series and please keep your opinion on the OJ Simpson murder case to yourself,  because we’re going back… to 1994.

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The Luxury Chevette, The "1977 Leata"

They say that you can't make a silk purse out of a sow's ear. But nobody told these folks that, because they did. Sort of. In a way. Kind of.

Yes, it's our duty here at Car Lust to bring some obscure, unloved vehicles to light, and Holy Moly, do we have a winner today. Move over Mustang II Silver Ghia, step aside Vega Notchback Cabriolet, begone Levi's Gremlin... we hereby present the 1977 Leata. No, not the Reatta, the Leata.

The formula for this automobilia luxuriouso obscuriata: Take one brand new stock 1977 Chevy Chevette. Install fiberglass body panels. A rear vinyl half-roof with opera windows is a must. Nicer wheels are a definite improvement. Reupholster the seats, door panels, and everything else in that spartan interior that you possibly can.

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The 2014 Mitsubishi Mirage: Little, But Not Necessarily Mighty

Currently, the Mitsubishi trades paint with Chevy Spark for the questionable honor of being the cheapest new car you can buy in America. But for one thing, how cheap is $14K? Even after adjusting for inflation, it seems that entry-level Basic Transportation used to cost less. And second, what are you giving up for that extra few thousand bucks? At the end of the day, it worth it to get the cheapest car on the market, just for the sake of having a new car? Let’s investigate.

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Notes from the 2014 Cleveland Auto Show - Part One

The 2014 Cleveland Auto Show runs through Sunday, March 9. I was there on Saturday the 1st, and here's some of what I saw.

Ford would like one of these to be in your future.100_3939100_3942

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Scion: 10 Years After

(This post was submitted by longtime Car Lust reader, commentor, and occasional contributor Tigerstrypes.)

Scion at 10 1

I'll admit that I make it a habit to see what turns 20, 30, 40, etc., years old. But I'll also admit that I was caught off guard by Scion's 10th Anniversary until I saw their Scion 10 Series commercial:

 

  

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The Way We Were - Big Chris

While I haven't had a list of tremedous vehicles I've driven, what I lack in quality I make up for in quantity.

My first two cars were Toyota Corollas.  I started with a 1979 in white with 4 doors and a 5-speed manual.  We got this from some relatives and my parents drove it for a year or so before I was old enough to drive.  Unfortunately, I don't own photos of most of my vehicles (or most of my childhood).  We didn't own a camera most of my life (crazy huh?) and it just was never a concern of mine to document these sorts of things.  The '79 was a great learner car.  It was a stick, and it was slow.  So I got good experience but was limited in how quickly I could do stupid things.  Eventually the clutch cable broke, and the car wasn't worth fixing with some of the other issues that began to crop up with it.

The second Corolla was a dirt brown 1978 2-door with the automatic transmission (was previously my grandparent's car).  The only option it had was a rear window defroster.  Both Corollas were glorified beer cans with wheels.  I give thanks I was never in an accident in them.  The only claim to fame for the brown car was that we sold it with nearly 300K on it for something like $500.  The body was shot, everything mechanical worked, but barely.  Suspension was laughable.  But 4 years later the same guy who bought it was driving it around town still.  You just couldn't kill it.  A cockroach of cars.

The next car I got was a 1984 VW Rabbit.  4 doors, tan everywhere, and epically slow.  My first front wheel drive car and my first hatchback.  It was as uninspiring as a car could get, but it served me well until the distributor broke off in the motor.  I regularly ferried about a half ton of offensive linemen home after football practice in this little car.  Rear bumper just barely above rubbing pavement.  Imagine three linemen in the back seat of a VW Rabbit.  Yeah.

Bob

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The Way We Were: Chuck Lynch, aka That Car Guy

Chuck Lynch (That Car Guy)

Well Anthony, you asked for it, you got it. First off, here's a picture of me in 1972 standing beside my first street legal motor vehicle, a 1972 Harley-Davidson 125cc Rapido. That's me, second from left, under the arrow. The late Mr. Bill Abernathy, who sponsored the event, is to the left; David and Kevin are to the right. Dave owned a 1966 GMC Value Van about three years after this picture was taken:

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Car Lust Classic: Car Respect--Geo Metro

Please note: This feature was first posted by Chris Hafner on April 22, 2008. Please place any new comments on the original post.

Metro1I'm not actually going to write a Car Lust for a Geo Metro, simply because it doesn't generate lust for me. I have a lot of respect for the Metro, but as we can see in other walks of life, respect does not always equal lust. My respect for the Metro is a purely intellectual response; the only real emotion the Metro prompts in me is a slight tinge of ennui.

(Note that this isn't really true of the Metro's predecessor, the Chevy Sprint--its turbocharged variant will be appearing in this space someday as a bona fide Car Lust.)

Yet the Metro, in its own way, was as superlative as any Porsche, as extreme a performer in its sphere as any Ferrari. Its forte? Providing maximum fuel economy and usefulness for the minimum price. Within that context, the Metro was the ne plus ultra.

There has been a lot of conversation lately about alternative-fuel cars, hybrids, electric cars, hydrogen-fueled cars, Smart cars, and the like--all very cool developments, all interesting additions to the automotive world. Then fellow Amazon blogger Rich Sloan blogged about his friend's Smart fortwo--and subsequently got roasted in the comments for saying that his friend's fuel costs were $0 after 142 miles.

All of this really puts into context just how amazing the Geo Metro was--or, possibly, that we just haven't made much progress on fuel economy in the last decade. I like both the Smart and the Prius--there's something gadgety about them that appeals to me--but if your goal is just to have a useful gas-sipping car, it would be hard to do better than a Geo Metro.

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2013 Nashville British Car Club Show... "Brits At The Parthenon"

"Brits At The Parthenon"

2013 Nashville British Car Club Show 058

Well, we're back again. And it's another unbelievably perfect Autumn day, October 12, 2013, to be exact. We're in Centennial Park in Nashville, Tennessee, to see the 2013 Nashville British Car Club Show.

And does it get any better than a British Racing Green Jaguar E-Type in front of the Parthenon? Yes of course it could, but only if the Vanderbilt University Marching Band was practicing right across the street... which it was.

This was the fourth year in a row (2010, 2011, 2012) that I have motored into Music City USA to see this event. And never has it been disappointing. This year's theme was simply "Brits At The Parthenon," which didn't single out any particular make, model, or time period. And I think that was a good thing.

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Pictured above: This is a forlorn Chevy Vega photographed by reader Gary Sinar. (Share yours)

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