The world belongs ... to Lynx.
Does anyone, other than me, remember that tagline, the commercial it comes from, or the car it was pitching, the Mercury Lynx?
I'm not seeing a whole lot of hands raised out there.
I can't show you the commercial because it's not available through YouTube or any of the other video sites.* If you're old enough, you might remember it if I describe it to you. It showed the car in an abstract white-on-white setting, with a live lynx walking around while the announcer told us, in a voice that would not be out of place in a Carl Sagan science documentary, that the world belonged to this car. The soundtrack was a lovely bit of electronic "planetarium music" by Vangelis, a track called "Chung Kuo" from the album China. (You can listen to it here; the part used in the commercial begins at about 1:47.)
Not only can't I show you the commercial, there's just not a whole lot of Lynx links out there, period. The Wikipedia entry for the Lynx is only five sentences long, and two of those are about the car that replaced it. When you run a Google or Bing search for "Mercury Lynx," only about half the results have something to do with the car--the rest are about WNBA basketball. When I ran the commercial's tagline as my search term, I got exactly one hit, on a Google Books archive of a magazine ad.
This is all very unfortunate. The Lynx was not a great car by any means, but it was the sort of honest everyday iron we celebrate here at Car Lust. This post is my attempt to rescue it from obscurity, so that this little Mercury is no longer so much of a ... missing Lynx.