Why do we here at Car Lust work so hard? For what? For this? For posts about goofy old cars? Other web sites, they do articles about high end super cars that a total of 29 people actually drive on a daily basis, super-expensive classics that touch asphalt one day a year, and snarky treatises on the detailed ins and outs of the auto industry, and get up to 25 million hits per month. 25 million! Why aren't we like that? Why aren't. . .ummm. . .we like that?
Because we're crazy, driven hard-workin' believers in weird cars, that's why. Those other web sites think we're nuts. . . .whatever (we are, btw). Was the Vega nuts? (yes) Pontiac Aztec? (yes) Gremlin? (yes) Allanté? (yes) Were we nuts when we pointed to the AMC Hornet and said it was The Best Bond Car Ever? That's right, we bad-mouthed the 1969 Camaro and you know what we got? A bazillion comments. So we went and bad-mouthed the BMW 3-Series a few months later, and do you know why? Because we really like lots of hits.
But I digress.
It's pretty simple. You write about cars you really like, treat them fairly, and you gotta believe anything is possible. As for all the goofy cars. . . .that's the upside of looking at cars lots of ordinary people live. . .and die. . . with. N'est-ce pas?
Astute readers have probably already guessed that I just parodied a fairly controversial Cadillac ad, which was itself parodied by a Ford ad. As much as we here at Car Lust eschew politics -- seriously, we eschew politics -- I felt this little tit-for-tat marketing campaign might be good fodder for polite -- SERIOUSLY: POLITE -- discussion. I realize the cultural milieu surrounding them is almost inherently political, but we really need to confine comments to the content of the ads, what they say about the respective companies and the core message of each. Do they alienate any of their core customers? Bring in any new ones? Videos below the fold. And feel free to discuss anything else.
My opinion? I'm having trouble fathoming why a commercial that celebrates the benefits -- both material and non-material -- of hard work and perseverance would be at all 'controversial'. But then, to each their own. And the irony of this being from Cadillac, which has graced these pages more than once for their, um, rather sub-par performances (hint hint), makes it all the more intriguing.
But I digress.
Obviously they're both right. They're both hawking vehicles -- let's not forget that part of it -- that were designed, built, marketed, and sold by a whoooooole lot of crazy, driven, hard-workin' believers who wanted to make something more than a two-wheeled wooden cart to haul a religious icon or load of turnips around, not to mention making a better life for themselves than hauling around religious icons or turnips. And all those ecologically-correct environmentalists? Probably posting their composting research to the Web on a computer designed by a couple of crazy, driven, hard-workin' tech gurus. That shade-grown free-trade coffee didn't fly up from Costa Rica on the backs of magic unicorns either. As for the other side, well, the nicest car in the world isn't much fun if you're drowning in your own sewage. So please, try to maintain some perspective.
Image comes from the Fox News (Oh noes! More flames!) web site.