There’s a reason why I was hard on the 2015 Cadillac Escalade commercial: I like Cadillacs. And I like some of their commercials. To see the brand sell its products, in this case one of its most recognizable and best-selling, in such a fashion prompted me to fire up the keyboard then. Thankfully, unlike Honda/Acura, Cadillac has yet to leave me head-scratching or downright displeased through their advertisement on multiple occasions. The following video, while about a decade old, shows one of my favorites from the brand:
What do we know about Vauxhall? We know they’re part of GM and that they sell rebadged Opels as well as Holdens/Isuzus/Suzukis, etc., depending on which model we’re talking. I’ve gotten the impression that they were able to build some of the most boring cars of the UK and at the same time some of the most bonkers. But did you know that the plant producing Vauxhalls as we know it turned 50 years old? How about that it produced 5 million cars during that time frame? Just one of those two milestones is more than enough reason to produce one of the most entertaining commercials that one can’t find on Western television programming:
Here at Car Lust, we love talking about car commercials. Like vintage car magazines, commercials allow us to see cars through the lens of the times in which they were made. The results can be weird and wonderful; such as commercials including moonscapes and purposeful shifting, minivans with attitude, a Citroen driving out of Grace Jones' mouth, gasoline-powered cell phones, a 1973 Chrysler New Yorker Brougham indistinguishable from the Apollo lunar module; a really awful mid-century salesman, Pontiac as a cultural touchstone, flowing yellow neck-sweaters, downright dangerous outbreaks of Dodge Fever, fine Corinthian leather, and Joe Isuzu. These commercials are all hugely entertaining, and nearly all funny--either intentionally or not.
I'm almost convinced that the 2015 Nissan Super Bowl ad is a great commercial, but it certainly isn't funny. If anything, it's inexplicably maudlin given its subject matter. But it's also beautifully shot and executed, and perhaps most importantly, it has some truly sensational endurance racing imagery. The commercial itself is fascinating and memorable, warts and all. It is below; I break it down after the jump.
From April 28, 2010, here is a Car Lust Classic featuring a great Nissan Datsun TV commercial for "Black Gold." The car is the 10th Anniversary special edition of the original 240Z, and the period content of the ad speaks for itself. So enjoy this look into the automotive past and, as usual, please leave any new comments on the original post.
I stumbled across this commercial the other day and thought it worthy of a Car Lust commercial deconstruction. My thoughts are after the jump.
0:01--I love the soundtrack. This was the era of disco, and it's used to good effect here. You want hip? You want to be with it? You want the right chariot for your night out on the town? You want the Datsun 280ZX Black Gold.
This is the print advertisement that is supposed to entice Gen-Y/Millennials and me to consider buying a new Honda Civic:
*Turns the other way to the Scion dealer*
We've examined a few commercials before, some in detail worthy of OCD status. We've marvelled at the kitchiness of the slogans, the blending of retro and modern, celebrity endorsements, and the apparent disconnect between the commercial and the reality. We've even examined the social and political ramifications of certain commercials. We love them. We hate them. But which is the best of them?
I submit the following: the first (North American) commercial for the Fiat 500 Abarth, "Seduction" or “You'll Never Forget The First Time You See One”. Not only is it, in this correspondent's humble opinion, one heck of a commercial, but it also nicely embodies the essence of this humble motoring blog:
Lately here at Car Lust, we've featured a few new and old commercials, for better or for worse. A Corvette ad of over 30 years ago is probably the best of the best, but now this ad may be the worst of the worst.
Now please don't get me wrong, I love FIATs. It was a pleasure to cover their "FIAT FreakOut" here in Nashville a few years ago, and I even owned an X1/9 for a few hours... which of course is another story.
But personally, I don't like people shouting at me. So every time this commercial comes on, I dash for the Mute button. Madly and instantly. The moment I hear those notes and that voice screaming coursely and repetatively, it has to go. Now.
Here is said ad:
Hopefully their Gran Finale commercial will have its swan song soon as well.
Your thoughts please? And of course, this is the place to vent anything even slightly automotively related. Anything.
--That Car Guy (Chuck)
We’ve talked about Cadillac commercials in the past, though those examples aren’t exactly regarded as automotive advertisement’s crowning achievements. And today is no different. Yes, the ELR commercial had some political undertones attached to it, but it could still be enjoyable. This one struck a nerve the first time I saw it. Even its title rubs me the wrong way. So let’s watch it before it gets taken down.
For 1985, the motorcycle world would never be the same. Few bikes deserved the title of “game-changer”, but this one did. And that bike was… the 1985 Suzuki GSX-R750.
But wait! What’s going on at the Yamaha pits? A roaring engine, a cloud of smoke and burning rubber, accented with the almost totally-drowned-out sound of uncontrollable laughter?
I can just picture the (totally made-up) scenario…