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Back To The Future Day: The Future Is At Bob Statler Toyota

2016-toyota-tacoma-statler-back-to-the-future-teaser-02If you’re a Back To The Future fan and are also good with math, then October 21st might hold a special meaning: It’s the date certain teenagers and eccentric genius scientist come visit the year 2015 in a souped-up time machine sportscar.

I’m not here to bemoan the lack of certain future-tech (there are plenty of other people doing that) that even BTTF head-honchos Robert Zemeckis and Bob Gale knew they weren’t going to happen by this date, but decided to add it to their franchise for the fun of it.

We’ve seen plenty of BTTF-related news articles, movie re-runs, merchandise and marketing campaigns, all of which were kinda inevitable, given the popularity of the franchise, though I'll admit that it's a little overwhelming how many companies have jumped the Back To The Future Day bandwagon.

Which brings us to today’s post. Some time ago, I’ve found an article telling the story about Marty McFly’s black Toyota pick-up truck, its fall from grace and how its current owner is restoring it. Thinking that I found a follow-up story, I stumbled on another BTTF-based marketing campaign. After getting over the brief disappointment, I checked it out. It was pretty neat; I never realized that Hill Valley’s Statler Toyota had their roots in selling horses way back in 1885! Then, the following teaser scene appeared:

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August 17 Weekly Open Thread: It's That Time Of Year AGAIN!

Yes, it's "Back To School" time. And it's also "2015 Year Model Clearance" time. Funny how both events happen together.


There's the Lincoln Summer Invitation Sales Event. And Volvo has the Wonder Of Summer Event. Volkswagen offers the VW Model Year End Sales Event, while Lexus proposes the Lexus Golden Opportunity Sales Event.

Infinity gives us the Summer In The Driver's Seat opportunity, while Acura has the It's That Kind Of Summer Event. And not to be left behind, there's the Toyota Annual Clearance Event, plus the Mazda Summer Drive.

You could do the Honda Summer Clearance Event, but don't forget to read the fine print there.

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Carspotters’ Challenge #138: The Last Traffic Jam

“The traffic jam. Scourge of the 20th century city life. Raiser of blood pressure. Disruptor of supply chains. Stealer of bed-time stories…”

Grabs your attention, doesn’t it? It did for me, until I realized this was a tech commercial. Then my attention waned. I’m not going to dedicate this particular post to the discussion of traffic jams in general, how bad they are, how they make me feel or the technologies involved in making them go away in the future a reality. Why would I want to use a traffic jam as a Carspotters’ Challenge? Well, have a look:


As far as “traffic jams” go, this one at least has some interesting iron on display, for car-people at least. What’s also interesting is the eclectic mix: old, not-so old, North-American, European, UK, etc.

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Great Commercials - Summer of Style

If you’re convinced that after watching the 2015 Cadillac Escalade commercial that all of their commercials in recent memory are underwhelming, or that they’re not as fun as they used to be, this one might prove that it’s not entirely so.

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Great Commercials - Let’s Dance

There’s a reason why I was hard on the 2015 Cadillac Escalade commercial: I like Cadillacs. And I like some of their commercials. To see the brand sell its products, in this case one of its most recognizable and best-selling, in such a fashion prompted me to fire up the keyboard then. Thankfully, unlike Honda/Acura, Cadillac has yet to leave me head-scratching or downright displeased through their advertisement on multiple occasions. The following video, while about a decade old, shows one of my favorites from the brand:

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Great Commercials - Vauxhall: 50 Years (and 5 million cars) After

What do we know about Vauxhall? We know they’re part of GM and that they sell rebadged Opels as well as Holdens/Isuzus/Suzukis, etc., depending on which model we’re talking. I’ve gotten the impression that they were able to build some of the most boring cars of the UK and at the same time some of the most bonkers. But did you know that the plant producing Vauxhalls as we know it turned 50 years old? How about that it produced 5 million cars during that time frame? Just one of those two milestones is more than enough reason to produce one of the most entertaining commercials that one can’t find on Western television programming:


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Great Commercials--The Inexplicable Melancholy of the 2015 Nissan Super Bowl Ad

Here at Car Lust, we love talking about car commercials. Like vintage car magazines, commercials allow us to see cars through the lens of the times in which they were made. The results can be weird and wonderful; such as commercials including moonscapes and purposeful shifting, minivans with attitudea Citroen driving out of Grace Jones' mouth, gasoline-powered cell phones, a 1973 Chrysler New Yorker Brougham indistinguishable from the Apollo lunar module; a really awful mid-century salesman, Pontiac as a cultural touchstone, flowing yellow neck-sweaters, downright dangerous outbreaks of Dodge Feverfine Corinthian leather, and Joe Isuzu. These commercials are all hugely entertaining, and nearly all funny--either intentionally or not.

I'm almost convinced that the 2015 Nissan Super Bowl ad is a great commercial, but it certainly isn't funny. If anything, it's inexplicably maudlin given its subject matter. But it's also beautifully shot and executed, and perhaps most importantly, it has some truly sensational endurance racing imagery. The commercial itself is fascinating and memorable, warts and all. It is below; I break it down after the jump.


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Nissan Week--Great Commercials--Datsun 280ZX "Black Gold" (Car Lust Classic)

From April 28, 2010, here is a Car Lust Classic featuring a great Nissan Datsun TV commercial for "Black Gold." The car is the 10th Anniversary special edition of the original 240Z, and the period content of the ad speaks for itself. So enjoy this look into the automotive past and, as usual, please leave any new comments on the original post.

I stumbled across this commercial the other day and thought it worthy of a Car Lust commercial deconstruction. My thoughts are after the jump.


0:01--I love the soundtrack. This was the era of disco, and it's used to good effect here. You want hip? You want to be with it? You want the right chariot for your night out on the town? You want the Datsun 280ZX Black Gold.

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Great(ish) Commercials: Love Today/Today Is Pretty Great

This is the print advertisement that is supposed to entice Gen-Y/Millennials and me to consider buying a new Honda Civic:


*Turns the other way to the Scion dealer*

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The Best Car Commercial Ever Made(?)

We've examined a few commercials before, some in detail worthy of OCD status. We've marvelled at the kitchiness of the slogans, the blending of retro and modern, celebrity endorsements, and the apparent disconnect between the commercial and the reality. We've even examined the social and political ramifications of certain commercials. We love them. We hate them. But which is the best of them?

I submit the following: the first (North American) commercial for the Fiat 500 Abarth, "Seduction" or “You'll Never Forget The First Time You See One”. Not only is it, in this correspondent's humble opinion, one heck of a commercial, but it also nicely embodies the essence of this humble motoring blog: 

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Pictured above: This is a forlorn Chevy Vega photographed by reader Gary Sinar. (Share yours)

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