December 10 Weekly Open Thread: The New/Old Lincoln
It's official: It is now known as The Lincoln Motor Company. Errrr, what's that? What was it called before? The Lincoln Division of the Ford Motor Company, as of 1940, according to Wikipedia. Well, there you go.
This has caused a bit of consternation in some quarters, bordering on (dare I say?) sarcasm:
Legions of people with much more experience and wisdom have written about Lincoln’s pitfalls and how the brand can save itself from oblivion, so I’ll steer clear of those prognostications. But it doesn’t take a genius to see that this whole retro theme (which Lincoln has been playing up heavily at auto shows with displays of classic vehicles) is a non-starter.
I don't mind the change so much, but as the TTAC link makes clear, Lincoln needs to have better products or else this whole retro-naming scheme will go down in the dustbin of history as yet another Silly Gimmick designed to put a fancy shade of lipstick on a pig. We'll see, I guess. But who knows, if this works out, perhaps we'll see the return of The Chevrolet Motor Car Company, the Dodge Brothers Company, or perhaps even Daimler Motoren Gesellschaft!
What say you, gentle readers? Is this the first sign of the end of Lincoln, the start of a renaissance for the division, or a minor blip on the radar signifying nothing? As always feel free to discuss anything auto-related.