Dear readers, here we go again with yet another Theme Week at Car Lust. This time, we set sail on a course of consumer disgust and corporate collapse... at least in many cases. But we had so much fun putting this theme week together, we might even go for two weeks.
In our next post, Cookie the Dog's Owner will give greater detail on what badge engineering is all about. But today's reading is a preview of what's in store for the week. We'll also dig into the Car Lust archives to show why badge engineering is usually not a good thing to do.
Just to the right here (it's kind of hard to read), that headline under the cars says, "GM Look-alikes: Chevrolet, Oldsmobile, Buick, Pontiac." The first emotion I get after reading that is that half of those remarkable brands have now gone to that big auto assembly plant in the sky. And it goes without saying that the title, "Will Success Spoil General Motors?," was mildly ironic at best.
Those GM A-body cars may be the most iconic example(s) of badge engineering ever. Sure, there were slight differences between the brands, but it took some lookin' to find them. And though this may be a post on "twin" cars, that image makes the GM clones look more like a "litter."
Of course, we car nuts are not stoopid. We can easily see through this charade and can actually have some fun by exposing the knock-offs. So here's a few past examples of this corporate "trickery." Can you name all of them? If not, the answers are at the bottom in the image credits: