Great Commercials Double Feature--The Coolbear and a Cool Bear
by Cookie the Dog's Owner
on June 14, 2012
Following up on yesterday's post on the Great Wall Coolbear, here's a Coolbear commercial from Chinese television:
According to one of my Chinese friends, the pitchman is a minor celebrity best known in China for his stand-up comic routines. At the beginning, he tells the studio audience that their lives are incomplete. Their choral response roughly translates as, "Oh noes! Why is that?" The pitchman answers that your life isn't complete until you drive a Coolbear. After a minute or so of him and his backing vocalists (literally) singing the praises of the Coolbear, the pitchman finishes by telling the viewer something along the lines of "I don't care what anybody else says, you haven't really lived until you drive a Coolbear."
(Car Lust readers who are fluent in the language and/or more conversant with the culture than me should feel free to correct or expand upon my description in the comments below.)
The Coolbear is not yet on sale in North America, but that doesn't mean we lack for car commercials about cool bears. I found this Nissan Leaf spot kind of charming myself.
You gotta admit, that bear is pretty cool.
--Cookie the Dog's Owner
(There's a "making of" featurette for the Nissan commercial, which you can see here.)
That Car Guy (Chuck) on June 14, 2012 at 08:04 AM
Now that's what you call a bear hug.