Car Lust Classic--"Cimarron, by Cadillac"

On May 21, 1981, one of the biggest "You've got to be kidding me!" moves in automotive history was made when General Motors' Cadillac Division rolled out this generic economy car to an unenthusiastic, not-so gullible press corps and public. Essentially a rebodied Chevrolet Cavalier, even today the Cimarron evinces grimaces from Cadillac faithful....

The Cimarron was virtually identical to GM's other J cars, but its Planet Bizarro pricing was roughly twice that of any of the other "J" cars that had the same equipment. During development, GM President Pete Estes had warned Cadillac General Manager Ed Kennard, "Ed, you don't have time to turn a "J" car into a Cadillac."...

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