1967 Dodge Deora Concept Vehicle
Ever since I was about 10, I have seen this odd pickup truck in Hot Wheels packages, AMT model kits, magazines, and images here and there. But I haven't seen one lately except in KMart's toy section, so I thought I'd look one up.
Designed by Harry Bentley Bradley and based on a Dodge A100 pickup truck/van, the rear glass of a 1960 Ford station wagon served as the windshield. The name "Deora" was coined by a 13-year-old, and (incorrectly) means "Golden" in Spanish. Its highback seats were years ahead of their time, and its rolled and tucked interior was posh by any standard.
The Deora's sharp angular lines, streamlined body, and forward look are appealing, but it's not hard to see why this vehicle never caught on... this may be the most useless, impractical, and unsafe pickup truck ever proposed.
And maybe that's why I like it. With the engine placed about where the empty cargo bed should be, the only practical cargo it might carry above its enclosed bed would be surfboards.
Also, there's no real front end/crumple zone space, so I would not want to be in a collision in one. Its windshield is tempered glass instead of being laminated, so it's unsafe as well. So the Deora exists mainly as scale models of the original, only to be a fantasy vehicle for the masses.
But as a fantasy vehicle, it's a winner. You'd almost certainly never see another one, and as long as you're not hauling much, it definitely has truck cred. It wouldn't make a lot of sense painting a Deora any color other than gold (to me, anyway), but like a metallic blue DeLorean DMC-12, there are always exceptions to these rules.
And breaking the rules is what custom vehicles are all about.
--That Car Guy (Chuck)
Image Credits: The Deora image with surfboards is from Toycollector.com. Our Deora front door image is from GizzardStone.com. The 8-part image of entering a Deora is from CarsInPedia.com. The rear image is from TodayAndTomorrow.net.