Great (?) Commercials--Subaru of America's "The New Look" (1969)
In the grand cinematic tradition of the action-packed Corvair in Action!, the romantic Koers Amerika met de Holland-America Line, the harrowing Death to Weeds, the insanely comic Inside Story of Modern Gasoline, and the groundbreaking classic Your Name Here, comes director Malcolm Bricklin's 1969 magnum opus, The New Look:
My comments come after the jump.
With that in mind, let's proceed with the deconstruction. You can skip the over-long title sequence and fast-forward to 0:40, where the fun starts.
1:09 -- Car-spotters alert! We have a first-generation Mustang and a '68 Cougar in the foreground, and what looks like a pair of Ramblers ('58 Rambler Six and '66-68 American?) in the background.
1:11 -- Nice trick, showoff. Now how you gonna open the doors?
1:14 -- The Subie ducks between a Buick Electra 225 and a Chevy Impala.
1:22 -- Hey! It's Grooviechick McBellbottom!
1:30 -- "Windows that open ... STANDARD. Storage space ... STANDARD. Reclining front seats ... STANDARD." But why stop there? He should keep going: "Wheels and tires ... STANDARD. An engine ... STANDARD. Transmission ... STANDARD."
1:42 -- "We call it cheap and ugly." When this is the best tag line your "mad men" can come up with, you know you're in trouble.
1:57 -- "And all types of people are driving Subarus." Stereotypical Italian chefs!
2:00 -- Vegas showgirls!
2:05 -- Hippies!
2:29 -- Gratuitous bikini cheescake alert!
2:47 -- The Super Sport! It has a tachometer! Can your nerves handle the excitement?
2:56 -- As the Super Sport makes its thrilling full-power speed run up the dirt road, the music bed is straight out of some screwball romantic comedy made in 1956.
3:10 -- Oh, goody! A tire-squealing race down the drag strip in a car that turns a 28-second quarter.
3:25 -- Note that the yellow car's right rear wheel is coming off the pavement in hard cornering.
3:32 -- "... Grand Prix excitement!" The 360 goes from pavement-plowing understeer to tail-happy oversteer in a snap--and nearly wipes out the right-of-way fence!
3:52 -- Note the awesome cargo capacity of the Subaru baby pickup truck.
4:07 -- You want a minivan? This is a mini minivan!
4:37 -- One cannot help but wonder how they got the tent and the people in the same van.
4:54 -- As you "hang on to your hat," take note of the Pontiac Safari wagon in the still photo.
5:22 -- Note the parked cars, including the "Forward Look" hardtop.
5:44 -- Brace yourself for the thrilling hatch-closing and door-opening sequence, with guest star Bradley the Basset Hound in his most memorable role.
6:03 -- In all seriousness, the "Star line" you see here is the direct ancestor of today's Outback and Forester. The spare tire in the engine bay was a Subaru trademark through the 1970s.
6:24 -- "... in the back, where you keep a few of your favorite things." Like what? Bright copper kettles? Warm woolen mittens? Brown paper packages tied up with strings? Reel-to-reel tape recordings of Julie Andrews and the cast of The Sound of Music singing the Subaru jingle?
And so, as the fog-shrouded Golden Gate Bridge sinks slowly into the west, we bid a fond farewell to the 1970 model year Subaru product line, from the inadequate 360 to the prophetic Star 3 wagon. As the narrator said, "What else do you need?"
--Cookie the Dog's Owner