The Last Saab Commercial
Among the projects Saab still had going at the end was a new crossover, the 9-4X, to be built at a GM plant in Mexico on a platform shared with the Cadillac SR-X.
MFX is a Swedish commercial media production company which has done the photography for Saab's advertising and promotions for some time. In an attempt to help its ailing customer, MFX offered to produce a promotional video for the 9-4X for free. Saab loaned MFX the prototype, and MFX spent a full rich day shooting footage of the car in and around the city of Gothenburg. It was edited together into this video for use by dealers in promoting the launch of the 9-4X.
Since there now will be no 9-4X, MFX released the video as a tribute to Saab. The music bed is "Make Yourself Heard" by Dutch singer Tara Teresa.
Considering the haste with which it was filmed, the video is remarkably good, and makes the 9-4X look pretty Lust-worthy.
We'll return to happier topics on Friday, with what you might think of as "a very Car Lust Christmas."
--Cookie the Dog's Owner