This is probably one of the most challenging posts I have ever attempted to compose. How does one go about dissing perhaps the most revered sport sedan of the last 30 years, arguably one of the finest automobiles in the world at present? And I have labeled it an Objet d'isgust?
Well, it's complicated. Often when one attempts to dissect one's own feelings about a particular object, especially negative feelings, it's more a matter of self-discovery than anything else. And part of that self-discovery is determining the origin of those negative feelings, which often arise from sources that have nothing whatever to do with the object of hate. In addition, I've often found that my perceptions of certain people, places, or things say more about how they've been presented to me rather than as a product of my own thought process. And once all the navel-gazing is said and done, I sometimes end up realizing my hate has more to do with my own preconceptions than with any inherent qualities of said object.
And so we come to the BMW, particularly the 3 series. My feelings towards BMWs have always been kind of schizophrenic. On the one hand, I've always tended to see them as the quintessential self-satisfied Yuppie-mobile; on the other, as a largely objectively high quality automobile. How to reconcile the two? Well, if you can stand a little amateur psychologizing and '80s pop culture references with your Car Lust history, join me below the fold as I delve into the swirl of emotions surrounding this car and others like it, all without (hopefully) ticking a lot of people off.