Car Lust Classic--Ride, Pontiac, Ride
Originally posted by Chris Hafner on Jan. 24, 2008.
While finding the finding the classic commercial for yesterday's Pontiac Fiero Car Lust, I stumbled across this 1987 Pontiac commercial. I love this ad--not only does it trigger my primal atavistic desire to buy a Pontiac, but future historians could use this clip to sum up the major themes of the late 1980s.
- Metal rock
- Pink and purple backlighting
- Big hair
- Wacky high-fives (0:06)
- Entirely white outfits (0:10)
- Slow, purposeful turns of the head by guys with stubble and bushy hair (0:14)
- Wearing sport jackets with T-shirts (possibly undershirts in this case) (0:17)
- Jumping into a convertible over the door (seriously, why?) (0:23)
- Cars on weirdly-lit moonscapes (0:38)
- Purposeful shifting with driving gloves (three times)
I love how this ad shows off Pontiac's slickest iron--including the uniquely 1980s monochromatic Grand-Am and the convertible Sunbird. One of the greatest moments is the slow pan over the Sunbird logo. SUNBIRD!
It's just too bad the Parisienne was discontinued the previous year; it would have been a great addition to this ad.
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